Proenza Schouler is a New York brand born from the creative couple of Jack McCollough and Lazaro Hernandez in 2002. It offers a design where youth culture, art and innovative techniques converge such as material experiments for an urban-chic look. Proenza Schouler is a young but successful brand that certainly does not lack ideas and inspirations that the two designers try to draw from everything, especially from travel experiences. The brand name is the union of the names of their maiden mothers which gave birth to a sound that referred to the European ones. This fashion trend is intriguing through tailored cuts and minimal lines and oversized silhouettes, unstructured jackets and in the latest women's collection it takes into consideration the return of the Prince of Wales in a completely new and contemporary version, because it represents a true classic of the underground style of the Big Apple. The street design combines with elements that enhance femininity such as the seductive cut-out sweaters to wear under jackets and trousers. The line does not end here because it also includes t-shirts, sweatshirts, jackets and the timeless proenza schouler bags, one of the most luxurious must-haves worn by celebrities all over the world. The style proposed by Proenza Schouler is metropolitan, vibrant and unique characterized by iconic prints and patterns and a sartorial approach, structured and at the same time modern and avant-garde.