MSGM is a young brand with an innate ability to always keep up with the latest trends. The founder of the brand is Massimo Giorgetti, motivated and intuitive designer, he launched his brand in Milan in 2009 in collaboration with the Paoloni Group. Often with irreverent and critical tones towards the fast pace of society, other times with details that suggest a more rock style, full of contrasts and original garments was the latest MSGM Men's collection for Milan Fashion Week. One of the most interesting brands of the moment, offers a total male look starting from t-shirts, sweatshirts, jackets up to trousers and many accessories all united by a creative and enterprising design and strong and bold colors. The new MSGM Spring/Summer Men's collection is represented by an even more urban style: the garments presented on the catwalk such as leather overalls and foulard-print dresses are a mix between a casual and street look. The theme of this season according to MSGM is that of traveling to the Riviera Romagnola, a recurring motif present on every garment in the collection, as well as a capsule featuring Mila and Shiro on sweatshirts and t-shirts and the collaboration with Sundek.